{"id":3001,"date":"2011-04-17T16:27:54","date_gmt":"2011-04-17T14:27:54","guid":{"rendered":"http:\/\/www.presidentofgalaxy.com\/?p=3001"},"modified":"2022-12-31T20:06:37","modified_gmt":"2022-12-31T18:06:37","slug":"riktad-och-lokal-information-facebook-places","status":"publish","type":"post","link":"https:\/\/www.presidentofgalaxy.com\/en\/riktad-och-lokal-information-facebook-places\/","title":{"rendered":"Position-based marketing"},"content":{"rendered":"<div id=\"_mcePaste\">Det finns m\u00e5nga f\u00f6retag som har dykt upp inom location based marketing de senaste 2 \u00e5ren. Vad som \u00e4r lockande f\u00f6r marknadsf\u00f6rarna \u00e4r att n\u00e5 kunderna p\u00e5 hyperlokal niv\u00e5 tom i grannskapet och gatuniv\u00e5, vilket&nbsp;p\u00e5 sikt kommer att skapa ny konkurrens om lokala annonspengar.<\/div>\n<div>Tj\u00e4nsterna som v\u00e4nder sig till mobilanv\u00e4ndarna kallas ocks\u00e5 Location based services (LBS) eller p\u00e5 vanlig svenska positioneringstj\u00e4nster. Det handlar om att mobilanv\u00e4ndarna ber\u00e4ttar var de \u00e4r och i utbyte f\u00e5r de veta vem och vad som finns i n\u00e4rheten.<\/div>\n<div>\n<div>\n<ul>\n<li>Pliing.se &#8211; svensk positioneringstj\u00e4nst fr\u00e5n Adssets<\/li>\n<li><a href=\"https:\/\/foursquare.com\/\" rel=\"nofollow\">Foursquare<\/a> -nyhetsspelare<\/li>\n<li><span class=\"removed_link\" title=\"http:\/\/www.bizzy.com\/pub\/favorites\">Bizzy<\/span> &#8211; mer som en rekommendationssajt d\u00e4r man skriver om olika platser man tycker om<\/li>\n<li><a href=\"http:\/\/placecast.net\/index.html\" rel=\"nofollow\">Placecast<\/a><\/li>\n<li>Where<\/li>\n<li><span class=\"removed_link\" title=\"http:\/\/www.dodgeball.com\">Dodgeball<\/span> &#8211; \u00e4r baserad f\u00f6r att hitta dina v\u00e4nner och v\u00e4nners v\u00e4nner.<\/li>\n<li><span class=\"removed_link\" title=\"http:\/\/gowalla.com\/\">Gowala<\/span><\/li>\n<li><a href=\"http:\/\/www.yelp.com\/\" rel=\"nofollow\">Yelp<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div>\n<div><\/div>\n<div><strong>http:\/\/www.scvngr.com<\/strong><\/div>\n<div>Scvngr hanldar om att g\u00f6ra saker p\u00e5 olika platser.&nbsp;G\u00e5 till olika platser, utmaningar och tj\u00e4na po\u00e4ng.&nbsp;Finns f\u00f6r b\u00e5de iPhone och Android.<\/div>\n<h2>Facebook och positionsbaserad marknadsf\u00f6ring<\/h2>\n<p><strong>Riktad och lokal information via Facebook places<\/strong><br \/>\n<em><a href=\"http:\/\/www.facebook.com\/places\/\" rel=\"nofollow\">Facebook Places<\/a><\/em> \u00e4r riktad kommunikation med sina kunder baserat p\u00e5 anv\u00e4ndarnas fysiska position.<\/p>\n<p><em>Faceboolk Deals<\/em> \u2013 Facebooks tj\u00e4nst som ger annons\u00f6rer nya m\u00f6jligheter att kommunicera med<br \/>\nkonsumenter baserat p\u00e5 deras position kommer lanseras Sverige.<\/p>\n<h2>Positionsverktyg fr\u00e5n Google<\/h2>\n<p>Google satsar p\u00e5 sitt Google Maps. P\u00e5 kartorna kan man l\u00e4gga till lager som Google Buzz och Google Latitude (positionstj\u00e4nst) &nbsp;som tillsammans g\u00f6r att man kan visa sina bekanta och f\u00e5 tips om sev\u00e4rdheter, buzz och latitude p\u00e5 sin mobil. Deras Google Maps API v3 som fungerar b\u00e5de f\u00f6r mobil telefoner och desktop \u00e4r fri att anv\u00e4nda f\u00f6r alla webbsiter som \u00e4r gratis f\u00f6r konsumenter&#8230;Jag undrar vad mobiloperat\u00f6rerna tycker om det strategiska draget fr\u00e5n <em>det Goda f\u00f6retaget<\/em>&#8230;.<\/p>\n<h2>Vikten av att m\u00e4ta investeringarna<\/h2>\n<p>Naturligtvis m\u00e4ts och \u00f6vervakas allting s\u00e5 att man ser resultatet av marknadsinsatserna. \u00c4ven om n\u00e5gon l\u00f6nsamhetsanalys kan visa sig negativ i dagsl\u00e4get \u00e4r metoderna n\u00e5got som l\u00e4r komma p\u00e5 sikt. Nu n\u00e5r man nog mest pionj\u00e4rer sk early adopters.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Vad som \u00e4r lockande f\u00f6r marknadsf\u00f6rarna \u00e4r att n\u00e5 kunderna p\u00e5 hyperlokal niv\u00e5 tom i grannskapet och gatuniv\u00e5<\/p>","protected":false},"author":38,"featured_media":8349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[76],"tags":[115,27,78,134,128,104,135],"class_list":["post-3001","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seotjanster","tag-digital-marknadsforing","tag-facebook","tag-google","tag-location-based-marketing","tag-mobil","tag-mobilt-internet","tag-positionsstyrd-marknadsforing"],"featured_image_urls":{"full":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png",869,869,false],"thumbnail":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2-150x150.png",150,150,true],"medium":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2-300x300.png",300,300,true],"medium_large":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2-768x768.png",768,768,true],"large":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png",788,788,false],"1536x1536":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png",869,869,false],"2048x2048":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png",869,869,false],"trp-custom-language-flag":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png",12,12,false],"bunyad-small":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png",150,150,false],"bunyad-medium":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png",450,450,false],"bunyad-full":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png",869,869,false],"bunyad-viewport":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png",869,869,false],"bunyad-768":["https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png",768,768,false]},"author_info":{"display_name":"presidentofgalaxy.com","author_link":"https:\/\/www.presidentofgalaxy.com\/en\/author\/presidentofgalaxy-com\/"},"category_info":"<a href=\"https:\/\/www.presidentofgalaxy.com\/en\/seo-services\/\" rel=\"category tag\">SEO<\/a>","tag_info":"SEO","comment_count":"0","jetpack_featured_media_url":"https:\/\/www.presidentofgalaxy.com\/wp-content\/uploads\/ux-designer2.png","_links":{"self":[{"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/posts\/3001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/comments?post=3001"}],"version-history":[{"count":3,"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/posts\/3001\/revisions"}],"predecessor-version":[{"id":8350,"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/posts\/3001\/revisions\/8350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/media\/8349"}],"wp:attachment":[{"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/media?parent=3001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/categories?post=3001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.presidentofgalaxy.com\/en\/wp-json\/wp\/v2\/tags?post=3001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}